Always-on optimization

Your campaigns get smarter
every single week

Your media strategist continuously tests new ad variations, pauses underperformers, and doubles down on winners, backed by data, not guesswork.

01

Select batch

Picks 1 champion (your current best) and 2 challengers from your library, or generates fresh ones.

02

Run test

Ads run head-to-head for the optimal duration: 5 days on TikTok, 7 on Meta, 10 on Google & LinkedIn.

03

Evaluate

Analyzes click-through rate, cost-per-lead, and conversion data to pick a clear winner.

04

Rotate

Winner becomes the new champion. Losers return to the library, fresh challengers step in. Repeat.

Example test batch

WINNERChampion
Cost / lead$4.20
PausedChallenger
Cost / lead$7.80
PausedChallenger
Cost / lead$9.10

The winner cut cost-per-lead nearly in half, and it now runs as the champion in next week's test.

Three phases of intelligence

Your campaign evolves through three optimization phases, starting broad and narrowing to peak performance.

Batches 1–3

Discovery

Test all creative formats, angles, and sources to find what your audience responds to.

Maximum diversity in ad types
Static, video, and talking-head all tested
Every selling angle gets a shot
Platform defaults guide initial mix
Batches 4–6

Narrowing

Focus on the top-performing formats and sources while keeping one explorer to catch new opportunities.

Top 2 formats get most budget
Winning creative sources prioritized
Format-grouped testing begins
Still exploring one new angle per batch
Batches 7+

Exploitation

Deep iteration on proven winners, refining headlines, copy, and visuals for maximum performance.

Headline and copy tweaks dominate
Proven creative sources only
Champions stay as long as they win
Learned insights override defaults

Platform-specific intelligence

Every platform is different. Ad Beast uses research-backed defaults for each one, then learns what works best for your specific business.

PlatformBest FormatsTest DurationStrategy
Google AdsSearch text ads10 daysHeadline & copy testing
Facebook60% Video, 40% Image7 daysVisual + copy A/B testing
Instagram60% Video, 40% Image7 daysVisual storytelling focus
TikTok100% Video5 daysHook & script iteration
LinkedIn60% Image, 40% Video10 daysProfessional messaging focus

Built-in intelligence

Budget-aware format selection

Video ads require more data (and budget) to optimize. Ad Beast automatically holds back video testing until your budget can support it: $1k/month on Meta, $1.5k on LinkedIn.

Goal-driven strategy

Running for awareness? More video. Optimizing for conversions? More static ads. Your campaign goal directly shapes the creative mix.

Confidence-weighted learning

Early on, platform defaults drive decisions. As data builds, your business's unique performance data gradually takes over, with no sudden swings.

Pause & resume anytime

Pause a campaign and all test ads are released back to your library. Resume and the system picks up right where it left off.

Set it and forget it. Your ads just keep getting better

No manual A/B testing. No spreadsheets. No agency fees. Just continuous, intelligent optimization that works while you sleep.

Get started

$99/mo + 10% of ad spend · No setup fees, no contracts